Interior Graphics Package
My largest project while at MSA was creating the interior graphics package for the Blue Ash Recreation Center. I was involved in the project from conceptual ideation to the creation of the final bid package. In our first client meeting, I presented two of the four proposed conceptual directions, with my concept ultimately being selected. Collaborating with graphics team member Munazza Aijaz, we developed the final graphics and wayfinding package. My primary contributions included creating the graphic concepts for the fitness banners, entry signage, directory, and identification signage. Additionally, I compiled the final bid package, selected materials, and created the final graphics location plan.Look + Feel
Refreshing an established brand
Final Graphics Concepts
Final Wayfinding Concepts
Identifcation Signage Iteration
Final Solution
The client wanted to stick with more universal ADA symbols, but liked the color combination of concept B.
