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SEGD: Designers of Experiences
Graphic Design Co-Op 
May — September 2023

Co-Op OverviewAs the design co-op for the summer at SEGD, I wore many hats. With a small team of five at the non-profit organization, my role involved a blend of design, marketing, communications, UX/UI, and publication design. My main task included website updates and content upload through WordPress, which I became highly proficient in. Besides the exciting launch of the new website, I also worked on the annual magazine publication, an environmental graphic for the conference, merchandise, app content, and attended the 50th Anniversary Conference Experience in Washington, D.C.

Programs & Sources: WordPress, Google Sheets, Adobe Photoshop, Illustrator, InDesign, 

Framing the Past to Envision Our Future

EXP Lunch + Mentor Meet-Up

For the Emerging Experiential Professionals (EXP) luncheon and meet-ups, I assumed the role of the SEGD representative, responsible for ensuring the events ran smoothly. I also had the opportunity to engage as a mentee in mentorship sessions, and attend the presentations sponsored by Pentagram, Kolar Design, RSM Design, and Tangram Design.

Merchandise

With the launch of SEGD’s new logo and branding, the team was excited to create a new set of merchandise to sell at the conference. I assisted with the design of our new mugs, T-shirts, beanies, and ornaments. After SEGD’s collaboration with Pentagram, Jacob Goble, and James Hallock on the merch, it was rewarding to sell the finished product at the conference knowing that I played a part in its creation.

View Merch Here︎︎︎

Auction for Excellence

Every year at the conference, SEGD hosts a spirited auction to raise funds for SEGD education initiatives. For the auction, I created place cards that highlighted the individual item's details and served to generate excitement among conference attendees in the lead-up to the auction.

I also lived out my dreams as a game show host and got to play Vanna for the evening, and did my best rendition of dressing like our new 50th logo. 

The most special and rewarding project I worked on was an EGD piece for the D.C. Conference. Because SEGD was celebrating 50 years, the team wanted to create a timeline to showcase the organization’s history, noting past conference locations, fellow inductees, and key points in SEGD history. Seeing my final design in print at the conference, and watching the attendees enjoy reading through it was the best moment of gratification.

Information Organization

After speaking with the team, I created a master spreadsheet organized by decade of every notable event from SEGD history.

We used a color-coded system to then indicate which moments were most important to put in the timeline, keeping in mind that we had limited space in order to comply with ADA guidelines. A darker green denotes most important, red least, and yellow in between.

Audit
Although we ultimately decided to go with a vertical style timeline for ease of transportation, I first explored various orientations and styles in which we could potentially honor SEGD’s history

Vertical

Horizontal

Interactivity + Physical Objects

Puzzle Pieces

Another consideration was how to ensure that the timeline panels would work cohesively with the pull-up banners Pentagram had already designed, and our signage sponsor, PLi

Hand Sketching
Digital Sketching + Accessibility ConsiderationsWith a cap of five banners as well as limited space for historical benchmarks and pictures, I created multiple iterations testing different type sizes and increments (in inches) to check for legibility and accessibility compliance.

Mock Up


In Context