MSA Internal Marketing Campaign
Pelotonia is a series of events centered around a two-day bicycle ride in the Columbus, Ohio area, dedicated to raising funds for cancer research at the Ohio State University Comprehensive Cancer Center. Each year, MSA develops an internal campaign to support its staff participating in the race and to encourage fundraising. The campaign includes social media content, a jersey design, and print materials. Based on the campaign’s goals and the creative direction provided by MSA’s Marketing team, I designed the assets used throughout the campaign.Look + Feel
Developed by Hannah Williams (MSA Graphics)
Social Media Posts
Postcard
Jersey Design
Event Photos
